Does it seems like everywhere you look each day there is someone new endorsing themselves or their product as “Green”? 

Keen marketing minds and organizations know that many recent studies indicate significant upward trends in the value consumers are placing on doing business with those who offer environmentally friendly products and services.

We must keep in mind however, that things are not always as they seem or at least not always how others want you to see it. Thus the term Greenwashing was born in order to help us separate the pretenders from the contenders.

We provide public and members only information that helps you to identify and distinguish this in products and services, but for now here’s the generally accepted Seven Sins of Greenwashing for you to chew on:

1. Sin of the Hidden Trade-Off
2. Sin of No Proof
3. Sin of Vagueness
4. Sin of Irrelevance
5. Sin of Lesser of Two Evils
6. Sin of Fibbing
7. Sin of Worshipping False Labels

Let’s work together at creating and maintaining a high integrity of trust within our Iowa Green Businesses, Green Product Vendors and Green Service Providers.