Challenge
To satisfy the needs of its increasingly eco-conscious customers, United Parcel Service of America began working on ways to reduce the climate impact of its transportation services while still getting customer packages from point A to B. Before 2009, UPS didn’t offer an option for sustainable packaging, let alone quantify for customers the lessened environmental impact of a UPS solution.

Solution
In April 2010, UPS executives launched its Eco Responsible Packaging Program. Because packaging is one of the top environmental concerns among UPS users—in segments like high-tech—UPS executives felt their best bet would be to focus on materials.

Results
While UPS wouldn’t release sales figures, Wicker said they have received “very positive” feedback from customers. By introducing sustainable methods and shifting its focus to the environment, UPS marketing teams have been able to hone a congruent marketing message to better tell their story to their clients. The Eco-Responsible Packaging Program has put the engineering, automotive, marketing, communications and international partners of UPS in the same room and unified them on the message of “sustainable.”

“We believe in using our resources wisely and responsibility. It’s a part of our business strategy,” Wicker said.

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This is a great example of a company taking responsibility, implementing a plan, and benefiting from their actions both financially and environmentally!